Making Things Fast is important when you’re working on something. Especially something new and hopefully innovative. (but it doesn’t matter if it is or not, really.)
What matters is not the planning (although there is the need for some) and it’s not about whether or not you fail (although your producers may not see it that way) but it’s about MAKING things.
Content is Dialogue
What’s important, really, is making stuff. Don’t be too precious with your ideas; share them, get out there and make them. They don’t work? Never mind, start a new project.
Don’t plan for so long you run out of steam. Hit the ground running, sprint, then stop when you’re done. Catch your breath. Do it again.
DON’T BE AFRAID TO FAIL.
FAILURE IS AN IMPORTANT PART OF LEARNING.
“You don’t build a community, the community builds itself.”
“The story stays the same, it’s the teller who keeps changing.” [paraphrased]
LEADERS are NOT who are important. The most important people you can have on your side are the FIRST ADOPTERS.
These are the guys who are into your cause from the beginning. They’re there and not afraid to say ‘Hey, I think this is cool!’
Even if it makes them look stupid. They’re taking that risk.
Without at least one follower, a leader is just a guy.
Trying and failing is as important, if not more so, that succeeding.
Story, Goals, Audience, Interaction.
There are what you need to create something, especially something interactive, and successful.
If you can, try and conceive all of these SIMULTANEOUSLY.
Consider ‘Media Specific’ storytelling.
Does your story have:
INTRIGUE – EMPATHY – DELIGHT
If not, make it so.